The Story That Inspired Unveil Hair Care

Meet Helena — The Expert Behind Unveil

My desire to help others regain their confidence started over 20 years ago by helping my mom who has always struggled with thinning hair.

Her situation was like that of many others: it wasn’t medical-related hair loss, it was hereditary hair loss. Watching her search for solutions inspired me to open the first Strut Hair Solutions in 2002. Our award-winning brick and mortar stores are located in Fresno & San Diego, California, where we sell hair enhancements such as wigs, hair pieces, and topical products.  

Now, fast forward 20 plus years of being in the hair loss industry—I’ve done everything from styling celebrities’ hair, to writing a book about hair, and to being an educator for top hair replacement manufacturers. I’ve tried and sold it all…all the new products, all the new types of extensions, the latest wig crazes, the DIY hacks…and then I started noticing the gaps in the industry.  So I decided to make my own product, based off of my experience.


What Sets Us Apart

After 20 years as a professional stylist and educator, I saw a pattern with my clients’ biggest frustrations: thinning, shedding, and scalp imbalance that were only being masked by quick-fix products.

Determined to change that, I began collaborating with chemists and clean-beauty scientists to formulate truly restorative treatments. The result is Unveil, a brand that blends salon experience, clinical research, and nature’s most effective actives.

“Every formula I create is rooted in real results not marketing trends. My mission is to help you love your hair again.”


— Helena, Founder & Haircare Expert

Our Formulation Philosophy

We start with science and elevate it with nature. Our ingredients are sustainably sourced, tested for purity, and selected for their proven impact on follicle vitality and scalp health. No fillers. No harsh chemicals. Just results.

Our Mission

Our mission is to create non-toxic, clean, sustainable, and cruelty-free hair-care products that promote a personal state of wellness, thus empowering you to feel confident in your appearance and show up as your best self. 

For far too long we have ignored the mental toll that hair loss can have on our confidence & self-esteem. After being in the hair loss industry for 20 years, I created Unveil to free us from that negative self-image.

Unveil your most confident self.